Social Media Metrics Resource List
It’s one of the most often-asked questions: “How do I measure my social media efforts?” The answer is that there is no one best way for everyone, and I believe that just as your social media strategy should be customized, the metrics that matter most to you will also be individual. Here’s my resource list [...]
Facebook’s New Feature: Login as Page
This new feature looks to have been launched in the past few minutes, and I’m hopeful that Facebook is starting to expand what you can do as a page rather than your primary profile. To leave a comment or interact on Facebook currently, you have to be yourself, which can be confusing if you’re trying [...]
Creative (and Greener) Uses for Halloween Candy
Every year I see more and more information about candy and why you and your kids don’t want to eat it. Well, you do, but it’s beyond raunchy for you. But, unless you want to take the ritual away from the kids (and who needs that bad karma when being a mom is already a pretty low morale job?) what do you do with the candy?
New Facebook Friendship Pages: BFF Stalking or Online Scrapbooking?
My guess is that how you feel about the Friendship Pages Facebook recently introduced depends primarily on how old you are. Younger users might immediately embrace the story of their friendship, in all its teenage drama, while older users feel more vulnerable and suspicious.
Why Free Isn’t Really Free
There’s something about the word “free” that’s pretty exciting. I love a freebie as much as the next girl. Probably more. I’m not even going to try to pretend that I don’t love good swag. But, really, what is swag?
Best of Expo West 2010
A visit to Expo lends plenty of commentary. Like any trade show there are the highlights, the crazy and the interesting. Here are my nominations for the brands that really made a strong showing plus a couple really great people I met at the show.
Thoughts on Expo West 2010
As an attendee of the show for the past eight or nine years, it’s been interesting to see the show grow and change. Every year the show gets bigger as more businesses market to the natural product buyers. This year marked the 30th anniversary of the show, and record attendance once again. 56,000 people came to the show in one capacity or another. There were approximately 400 new exhibitors.
How Do You Reach Green Moms?
Whether your business is in its infancy or you sell millions of dollars of products, the rules are the same. To target green moms, it’s vital to understand our concerns and needs. Also, your brand has to truly interact with the women you want to buy your products, both as a mom and as a woman. How do you do that?
Sheri Wallace House
Marketing and media strategist with over 10 years experience. Loves road trips.
