When the @&*( Hits Your Page – Five Steps For When Your Brand Takes a Beating
The recent outcry about California Baby and H&M, and the companies’ handling of the outcry on social media has had me thinking. Every brand faces the possibility (however remote) of a product recall or drastic consumer complaints. Hindsight is always more insightful, but it’s clear from these two examples that social media amplifies the consumer [...]
Pin ItGet the New Facebook Timeline
Seeing all the talk about the new Facebook Timeline? If you want to play around with it and get familiar without anyone seeing your new profile/timeline (you have seven days to work out how you want your profile to look before anyone can see your changes) go here and click on the green button at [...]
What Does it Take?
I’ve been on a rant all week about this, so I decided to get it all out and solicit information at the same time. What does it take to get you or the people you know to actually do something? I call them the hand raisers. The people in church who raise their hand to [...]
What does “natural” mean to you?
I read this article about Natural Products Expo banning artificial colors and I was a little bit happy. Only a little bit, though. If you’ve been to Expo East or Expo West, you know there are thousands of products there. Products that you love and use every day and products you can’t imagine using. Ever. And, while it’s great to take a stand on artificial colors, what about everything else? The elephants in the room are numerous.
What Should I Have Done?
I had a phone call on Monday that has left me thinking. Probably because, like most people, the “what might have been” can get to me. Here’s what happened: I answer the phone and it’s a potential client calling. To hire me and pay me a lot of money. No real questions asked. First red [...]
Tag my Brand in Your Photo! (or not)
With the announcement that users will be able to tag brands (not just people) in their Facebook photos, those of us that administer brand pages have a whole new job. Administering all the photos that appear in our Photos tab.
Adding Facebook Comments to WordPress Blog
There are several plugins available that let your blog comments be posted on Facebook and vice versa. It’s a great idea because it increases the visibility of your posts and lets commenters from your blog talk to other commenters from Facebook without having to go back and forth between two conversations (as if most people [...]
I Love It! But does that sell products? Ask Pepsi. Or, maybe not.
I felt really frustrated when I saw this article come through my filters today. As I sat in a session at BlogHer last year listening to Pepsi talk about just this grand success, I was torn. The numbers were impressive, especially to me, working with all small companies. 80 million votes were registered — how could that be bad?
Why No Mobile Tags at Expo West?
It is more than surprising that so few companies have incorporated mobile tags into their marketing, especially in an industry known for innovation. The companies that are early adopters are big winners.
Social Media Metrics Resource List
It’s one of the most often-asked questions: “How do I measure my social media efforts?” The answer is that there is no one best way for everyone, and I believe that just as your social media strategy should be customized, the metrics that matter most to you will also be individual. Here’s my resource list [...]
Sheri Wallace House
Marketing and media strategist with over 10 years experience. Loves road trips.
