When the @&*( Hits Your Page – Five Steps For When Your Brand Takes a Beating
The recent outcry about California Baby and H&M, and the companies’ handling of the outcry on social media has had me thinking. Every brand faces the possibility (however remote) of a product recall or drastic consumer complaints. Hindsight is always more insightful, but it’s clear from these two examples that social media amplifies the consumer [...]
Pin ItWhen Things Go Wrong
Quick. Find the plan that tells you exactly what to Tweet or email when someone complains about your product. Or worse, when they start doing it very publicly and start gaining momentum.
Sheri Wallace House
Marketing and media strategist with over 10 years experience. Loves road trips.
