I Love It! But does that sell products? Ask Pepsi. Or, maybe not.
I felt really frustrated when I saw this article come through my filters today. As I sat in a session at BlogHer last year listening to Pepsi talk about just this grand success, I was torn. The numbers were impressive, especially to me, working with all small companies. 80 million votes were registered — how could that be bad?
BlogHer Series: Consumers are Co-Brand Managers — Are you listening?
What’s the social media promised land? Consumers that talk about your brand in the most glowing terms, of course. But, how, precisely, do you make that happen? Experts from Ketchum, Liberty Mutual and Kodak gave me their best advice.
BlogHer Series: Summary of what I think brands should learn from BlogHer ’10
BlogHer is probably the most popular and well-known blogging conference for women. What can your brand learn from the thousands of women bloggers and the companies who paid big bucks to get in front of them?
Sheri Wallace House
Marketing and media strategist with over 10 years experience. Loves road trips.
