When the @&*( Hits Your Page – Five Steps For When Your Brand Takes a Beating
The recent outcry about California Baby and H&M, and the companies’ handling of the outcry on social media has had me thinking. Every brand faces the possibility (however remote) of a product recall or drastic consumer complaints. Hindsight is always more insightful, but it’s clear from these two examples that social media amplifies the consumer [...]
Pin ItHow to Use Pinterest for Green Business
After spending a few days absorbed in Pinterest, I thought I’d share some tips and tricks. Pinterest is a new social networking site based on images. Your page is basically a cork board with everything you pin to it being something you want to remember, keep or share. You have to be invited to join [...]
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Sheri Wallace House
Marketing and media strategist with over 10 years experience. Loves road trips.
